BC-grown highbush blueberries set the standard for flavour, juiciness and nutrition. Powered by nature and promoted to our fellow Canadians through our collaborative marketing efforts, we highlight the pride of our BC growers in being the best blueberries around.
The overarching promotional objective of the BC Blueberry Council is to expand market opportunities for BC blueberries in Canada and abroad.
Domestic promotional activities are divided into two campaigns, fresh and frozen.
- Our messaging content is focused on creating opportunities to raise awareness of availability of BC blueberries, their health benefits and their diverse uses (e.g. smoothies, sauces or simply snack fresh). We spread this information through mediums such as social media, local events, sponsorships, and industry involvement. Our fresh campaign launches each year in June and coverage extends to September.
- Our frozen campaign runs in the fall and winter months to raise awareness that BC blueberries are available all year round and are just as tasty and nutritious as fresh. To spread the message, the BC Blueberry Council partners with local news and media, diligently updates social media, and puts on creative wintertime events.
Learn about the BC Blueberry Council's domestic marketing efforts, as well as coverage received as a result of activities.
GoBlue BC is a celebration of summer's favourite fruit and the amazing producers that work so hard to provide fresh and tasty high-quality products to our customers! Visit the webpage here to see video profiles of some of our BC blueberry producers and see blueberry recipes from local chefs. Our premier sponsor for the 2020 Go Blue BC event was White Spot and Triple O's.
GoBlue BC 2020 Project Report (PR and Media)
GoBlue BC 2020 Project Report (Paid Media)
Marketing and Branding
December 2020: 2020 Marketing Initiatives Overview
November 2019: 2019/2020 Marketing Initiatives Overview
April 2018: BC Blueberries Branding Update
The council works with our promotional partners to develop two annual campaigns focused on fresh and frozen blueberries to share the BC blueberries – Powered by nature story through a variety of mediums like social media, local events, sponsorships, advertising and media partnerships.
See Clara Moran's latest update from our BCBC Fall 2020 Newsletter at this link.